Even from "I don't know what to sell." One line in your terminal turns Claude Code into a 10-phase launch machine: it researches your market itself, builds your offer and tells you to your face if it's trash, runs the money math, writes world-class direct-response copy, builds the funnel, edits your videos, wires the CRM and ads — and refuses to let a dollar spend until every wire is verified live.
run inside your project folder · open Claude Code · type /launch
claude — mission log
Three moves. That's your whole job.
MOVE 1
Install
Run the command in any folder. It drops the full LAUNCH OS — orchestrator, 11 battle playbooks, the Copy Doctrine, the Human Manifest — into .claude/skills/launch.
MOVE 2
Type /launch
9 briefing questions. "I don't know" is a valid answer — unknowns route through the research phase. Your 72-hour mission log starts, and it survives every restart.
MOVE 3
Answer. Record. Approve.
Claude researches, writes, codes, edits, wires, verifies. You handle the 9 human-only tasks (~3–4 hours total) and say "go" on the money decisions.
The three weapons inside
⚖️
The Offer Judge
Every offer gets a hard 0–100 verdict across market proof, specificity, guarantee math, differentiation, deliverability. Under 70 = rejected to your face — "launching this burns money" — and rebuilt from evidence. No polite passes. Copy amplifies offers; it cannot resurrect them.
✍️
The Copy Doctrine
World-class direct response as binding law: founder voice, 8th-grade English, pain-first, odd real numbers, banned corporate words, the first-person guarantee headline — and the Punch-Up Method: your words, sharpened to elite, which beat from-scratch drafts 15+ straight times in real testing.
🎬
The Video Lab
Never hire a video editor. Drop raw phone footage in a folder: Claude transcribes it, cuts silences and flubs by reading the transcript, burns branded captions in your colors, crops 9:16/1:1/16:9, cuts 3–5 hook variants for ad testing, and ships web-optimized files that pass a decode test. No b-roll. No subscriptions.
The 72-Hour Mission
Ten phases + the Lab. Every one encoded from real launches — real gotchas, real math, real QA.
DAY 1 — FOUNDATIONS
00
DiscoveryClaude researches for you: 90-day-old ads in the Meta Ads Library (ads that old are PAID FOR by results), competitor funnel teardowns, YouTube & IG demand, price intel → a verdict matrix and a swipe vault.
01
The Offer + The MathThe Offer Judge scores it. Then the money model: closes → calls → bookings → your exact daily budget backing into $30K/mo, stress-tested at half the close rate and double the cost.
CRM & Lead CaptureBackend, calendar, and a server-side lead proxy that never leaks tokens and never silently drops a lead.
DAY 2 — THE WEAPON
04
The Funnel PageLong-form direct-response page + qualifying survey, written under Copy Doctrine law.
05
The VSLScript written for YOUR voice and pace + the muted-autoplay, lead-gated native player that converts on mobile.
06
The Proof WallReal testimonials only — asks drafted, clips transcribed, verbatim pull-quotes, interleaved video wall. Fabrication is structurally banned.
DAY 3 — FIRE
07
NurturePre-call sequence with parallel reminder branches + long-term drip — volume hard-capped so it never feels like spam.
08
AdsPixel + account, then creative via the Punch-Up Method in plain English — policy-clean in the ad, aggressive on the page.
09
Zero HourThe go-live gauntlet: live test lead → CRM verified, drip enrollment ticks, pixel events fire, real-phone autoplay — then hands-off launch rules.
ANY DAY — THE LAB
LAB
The Video LabRaw footage in → cut, captioned in your brand, multi-format, hook variants, decode-tested masters out. Runs in parallel the moment you drop files.
Claude does everything except these 9.
The complete list of what needs a human — each with exact click-by-click guidance inside. This is the whole price of admission.
Buy the domain~10 min · ~$12/yr
Hosting account~15 min · from $3/mo
Google Workspace~20 min · ~$7/mo
CRM account~20 min · from $97/mo
Phone / SMS registration~25 min · never blocks launch
Meta Business + pixel~30 min · card on file
Record your videos~90 min · phone + window light
Payments (Stripe/PayPal)~15 min · only if selling direct
OTPs + final approvalsminutes · nothing spends without your yes
Total human time: ~3–4 hours across 3 days. Claude handles the other ~68.